Ferry Building

Ferry Building collectible Passport badge
Visit to collect

A visit worth keeping.

Visit and verify your arrival in Unlocked to keep this badge and your visit date in your free Passport. No subscription.

The 1898 ferry terminal at the foot of Market Street — Page Brown’s steel-framed clock tower inspired by Seville’s Giralda, rising 75 metres above dials that were once the country’s largest — survived the 1906 and 1989 earthquakes and still lands ferries along the Embarcadero promenade.

Get the app to collectExplore the three photo ExperiencesPlan your photos before you go
Illustrative catalog artwork of the Ferry Building clock tower on the Embarcadero
Illustrative catalog artwork. Your Memory is created for you after a verified visit.

Frame the Ferry Building from the promenade.

Use the Embarcadero promenade, the portico arcade and the clock-tower frontage from public positions; the marketplace shops and the tower interior stay separate from your visit.

The promenade is free and open around the clock, liveliest on market days; the Bay Bridge and Pier 39 in either direction are separate places and not part of this Landmark.

Check the Landmark map and confirm your unlock while nearby. Ferries still dock at the pier and their gates are working transit zones.

Three ways to remember Ferry Building.

Choose a curated Experience after you unlock this Landmark. The previews show creative directions, not customer results. Memories are generated interpretations, not documentary photographs of the scene.

Be there first.
Create when you’re ready.

Unlocked checks your current location when you choose Unlock. It does not need to track your route in the background. Your reference photos and Memories stay private.

How your photos and location are handled
  1. Visit Ferry Building.

    Open the Landmark in the app while you are in its supported area.

  2. Collect your badge.

    Allow the location check and confirm the Landmark is unlocked before leaving. Your badge and visit date join your free Passport permanently.

  3. Choose your Experience.

    Add your reference photos and create a Memory now or later. Your first GPS-verified Landmark unlock grants one welcome credit for your first Memory.

Before you choose.

How do I unlock the Ferry Building?

Visit the supported arrival area on the Embarcadero promenade or beneath the portico and choose Unlock. The server checks a current location sample; a confirmed visit earns a permanent badge for free. The marketplace inside keeps its own hours.

Does an Experience include admission or a photo session?

No. Venue admission, transport, visitor access and physical photo sessions are separate. An Experience creates an optional private generated Memory after your verified visit.

Do I need the light shown in the preview?

No. These are illustrative generated previews of creative photographic treatments. A location check establishes nearby presence, not the pictured light or visitor conditions.

Your next badge starts here.

Check app availability before your trip, then complete your Landmark unlock while you are there.